How Predictive Analytics is Changing the Retail Industry

Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers. However, reports summarizing average behavior don’t provide the useful

The 7 Biggest Data Trends to Watch in Finance for 2017

Big data has already heralded some massive changes in the world of finance, but new tech is pushing new trends for the industry. Anyone in the financial sector—and even common consumers—can benefit from recognizing them. Data Trends for Finance in 2017 Use these trends to direct your investments, your choices as a consumer, and your direction within the finance industry

Applying Bayes Theorem to a Big Data World

Bayes Theorem One of the challenges in analyzing Big Data is its volume—there is just so much of it. Then mix in high velocity, or fast data, and standard analytical methodologies to make sense of its breakdown, and it becomes even more cumbersome and ineffective. Machine-learning techniques that self-adjust and improve over time are a more cost-effective approach than a

What is Data Virtualization and Why Does It Matter?

In business today, knowledge is power—just as it has always been. The most intelligent and successful businesses collect the right data, which they effectively turn into information and then into knowledge. We now live in an increasingly data-filled and data-driven society, and businesses that can thrive in this environment—by understanding and harnessing the data that flows within and around their

4 Reasons to Build Predictive Customer Analytics into Your Retail Business

Data science is playing an increasingly bigger role in how businesses utilize technology in strategy, planning, and operations. Everyone is trying to collect data, analyze it and apply the intelligence learned into optimizing business activities. One area where the value of data – particularly in predictive analytics – has been making its mark is in retail. This is a tough

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you and, what drives their purchase

All Eyes On AI in 2017

 This might be the easiest 2017 prediction to make: Artificial intelligence will continue to generate big headlines and command a considerable share of the corporate pocketbook as companies look to bolster their products and services with more automated decision making and human-like qualities. As we start the New Year, one of the big trends that nearly everybody in the big

5 Hadoop Trends to Watch in 2017

Hadoop is synonymous with big data, providing both storage and processing resources for large and disparate data sources—not to mention a platform for third-party software vendors to build upon. Where will the distributed computing system go in 2017? Here are five macro trends impacting Hadoop to keep an eye out this year. Later this month, Hadoop will turn 11 years

Are You Ready For Artificially-Intelligent Enterprise Applications?

We’re now clearly in an exponential technology world. Each year brings the same amount of innovation as the previous several years — and the human brain finds it hard to imagine the consequences. For perhaps the first time in history, technology is evolving faster than we expect it to. For example, experts estimated that it would take another decade before a computer