4 Reasons to Build Predictive Customer Analytics into Your Retail Business

Data science is playing an increasingly bigger role in how businesses utilize technology in strategy, planning, and operations. Everyone is trying to collect data, analyze it and apply the intelligence learned into optimizing business activities. One area where the value of data – particularly in predictive analytics – has been making its mark is in retail. This is a tough

How to Turn Anonymous Visitors into Loyal Customers

Today, marketers find one of their biggest challenges is converting anonymous website visitors into loyal customers. Research shows more than 98 percent of website visitors are anonymous. It may seem ambitious and a bit naïve, but most brands want every single person who visits their sites to make a purchase and come back for more. In today’s highly competitive marketplace,