Anatomy of a Hadoop Project Failure

Several years ago, the educational technology company Blackboard selected Apache Hadoop to run a new data analytics application designed to turn data exhaust into actionable insight. Months later, the failed project was cancelled, and Blackboard implemented a hosted relational data warehousing product instead. The reasons behind Blackboard‘s initial selection of Hadoop for this project will sound familiar: a desire to

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you and, what drives their purchase