If you Googled “metadata” and found this article, you used metadata. When you bought your mother a gift from Amazon, you used metadata. Did you just reconnect with a colleague via LinkedIn? Metadata was at work. Your afternoon Spotify fix? Yes, you guessed it; you used metadata. But what is metadata? Quite simply, metadata is data that describes other data.
Data science is playing an increasingly bigger role in how businesses utilize technology in strategy, planning, and operations. Everyone is trying to collect data, analyze it and apply the intelligence learned into optimizing business activities. One area where the value of data – particularly in predictive analytics – has been making its mark is in retail. This is a tough